Where a short survey actually tells you why
1. Online store — thank-you page and the cart you didn't finish
The store that wants to know why, not just how many
Two surveys, one after checkout and one on the pages people leave without buying.
- On the thank-you page, right after checkout: one tap, then one short question about anything that nearly changed the buyer's mind.
- On the cart and product pages, one tap on what's holding people back, then a short "tell us more."
2. Landing and pricing pages — the visitor who is deciding
Find out what almost got them to start a trial
One tap on the pricing page, where visitors decide: what's stopping them, then a short question in their own words.
3. SaaS onboarding — the first real use of the product
Catch what almost made someone give up
One tap right after a new user's first real success in the product, then one short question about what nearly stopped them.
4. Subscription cancellation — the moment before someone leaves
Ask before they're gone, not after
One tap on the real reason for cancelling, right on the cancellation screen — before the guess is all you have left.
5. Documentation or knowledge base — did this article help
Know which articles actually work
A thumbs-up or down at the end of every article, then a short question about what's still unclear when the answer is no.
6. Online course or membership — after a module, or at cancellation
Find the module that loses people
One tap at the end of every module on how valuable it was, then a short question about what would have made it better.
7. Content publisher — what readers wanted and didn't find
Learn what your readers were actually looking for
A short question under every article about whether it delivered — an input for what to write next, not just how many people read it.